Most of these benefits are tied to the type of pop-up, so let’s talk about them! Types of popups with examples Read more: How to create a popup that converts on your page, but some situations just call for an eye-catching popup. You can reach these same goals by embedding signup forms/banners/promo codes/etc. lengthen the time spent reading an article.improve lead generation in the most effective way.sign up for an exclusive gift (free ebook, etc.)įor marketers and business owners, popups can help:.get recommendations for products similar to what you already like.Why are popups important?Īs I mentioned before, popups bring value to users and marketers alike, so their presence is, truly, a win-win situation.įrom the user’s perspective, popups can offer you an easy way to: The main purpose of a popup is to get users’ attention.Ī popup is meant to be noticed – while many websites can be quite crowded, a smaller display area (or a full-screen window) with a distinct background image and an interesting message that suddenly appears on your computer screen is hard to miss. Popup is the most common and popular spelling you can encounter. It’s also the ‘proper’ way to refer to website pop-ups and pop-up ads, but… Pop-up is both an adjective as well as a noun and describes something that pops up. ‘Pop up’ is a verb that means ‘to appear suddenly.’ Now that we’ve started with a definition, let’s talk answer the controversial question: is it ‘pop up,’ ‘pop-up,’ or ‘popup’? Example of an exit-intent popup on the GetResponse Blog.
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